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Q&A With Kathy Harris, Partner, Noro-Moseley Partners

by Mary Welch, Editor

August 20, 2007

WEB Kathy HarrisAW: What is venture capital?

Kathy Harris: Venture capital is money provided to young, rapidly growing companies that have the potential to create significant value for their investors.  Venture firms typically raise capital through private partnerships funded by private and public pension funds, endowment funds, corporations and wealthy individuals. 
  
AW: What do you need to make a presentation to a venture capitalist?

Kathy Harris: We typically begin the process (and it is a process) by reviewing an electronic version of an executive summary and a PowerPoint presentation.  The slide presentation should be clear and consistent with a focus on the opportunity, the market, management and the business model (revenues and profits).  The entire presentation, including Q&A, should be kept to an hour.  Entrepreneurs often ask how important a full business plan is to our analysis.  It isn’t critical for the first interaction, but I firmly believe that you haven’t done enough homework around the company’s long-term viability if you haven’t done the research to write a business plan. 
 
AW: At what stage should a company seek venture capital funds?

Kathy Harris: A company should pursue venture capital when management has a valid use of proceeds such as scaling a viable business model, funding product beta tests, attracting and supporting early customers and in some situations, funding acquisitions.  Companies in the seed stage or idea stage are generally better suited for individual or angel investors. 

AW: What are VC looking in a company?

Kathy Harris: VC’s want to back companies with a management team with extensive domain expertise and start-up experience; a sizable market with a steep growth curve, significant pain in the marketplace that can be cured with the company's products or services; and a clear, defensible path-to-profitability. 

AW: What are the different avenues for funding available to a start-up company?

Kathy Harris: Most of the funding for a start-up comes from personal savings (I’m astonished at the number of entrepreneurs who have charged payroll to their credit cards), friends and family and angel investors.  We also see owners fund start-ups from consulting fees and occasionally an early customer or two.  Bank lines of credit may be available if entrepreneurs or investors are willing to guarantee the debt.

AW: What are the different avenues for funding available to a second-stage company?

Kathy Harris: Expansion and later stage capital has certainly been the largest part of the total funding mix over the last few years.  Money is plentiful for companies that need capital to grow beyond a critical mass of customers or bridge the gap between the early stages and an exit. Private equity sources, such as buyout groups or firms specializing in recapitalizations, are available for more mature companies as well as bank and mezzanine debt.  Additionally, hedge funds are becoming more prolific in the later stage arena which can bode well for entrepreneurs; hedge fund terms tend to be looser than traditional venture capital alternatives.  

AW: How is the market now?

Kathy Harris: The venture market is particularly strong for companies in “hot” areas such as new media, green technology, healthcare devices and biotech and open source software.  However, I’m convinced that great entrepreneurs and great companies can always find funding, no matter the economic cycle.  It’s unclear how the recent unrest in the institutional debt and financial markets will impact venture, but it will take awhile for any impact, positive or negative, to trickle down to the early stage market. 

AW: What advice would she give someone thinking about starting up a company?

Kathy Harris: I would talk to everyone I could possibly find who has started a company and managed it to a successful exit.  Starting a company and sticking with it through the challenging times takes an incredible amount of intestinal fortitude. The more you can learn about the process, the better you can appreciate the passion and commitment a start-up demands.    



Kathy Harris

Partner
Noro-Moseley Partners

Kathy Harris joined Noro-Moseley Partners (NMP) in 2002 as senior vice president - business development and was promoted to partner in 2007. With more than 20 years of financial and private equity experience, she focuses on identifying and evaluating attractive early and growth stage companies.

Prior to NMP, Harris was a partner at Atlanta-based Technology Ventures where she evaluated investment opportunities primarily in the software and information technology areas and actively worked with the firm's portfolio companies. Prior to Technology Ventures, she served as vice president/national marketing manager of Sirrom Capital Corporation, where she oversaw all business development and loan origination activities.

Prior to Sirrom, Harris spent more than 10 years at J.C. Bradford & Co. (now UBS/PaineWebber) where she was a senior vice president in the investment banking group. While at Bradford, she was involved in public equity and debt offerings, private placements and M&A/advisory work for a broad array of industries.

Harris started her career at KPMG International and is a licensed CPA in Tennessee. A native of Kentucky, Kathy holds a bachelor of science degree in accounting from Murray State University and an MBA degree from Vanderbilt University.



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